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As a software developer, programming is as natural as speaking and listening. Java code rolls from your fingertips accelerated by Eclipse's excellent tools. In contrast, modeling is an arcane art focused on strange rituals: rendering diagrams that never scale no matter the monitor size or navigating a maze of menus and dialogs that never yield a comprehensible overview. It's not surprising that there is a strong aversion to modeling: it simply goes against the grain. In this presentation we'll learn that nothing could be further from the truth. Programming and modeling are one and the same.