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benefits of "ReFree" double entendre
While some not in the know might want to avoid any name that might have a double entendre, good marketers know this actually helps awareness, publicity and marketing efforts.One huge benefits of "ReFree" is double entendre to "Reefer" that will get it talked about and make it a household tweet. you could even make a overt play on it a product slogan "Don't let your brilliant talk go up in smoke. Preserve/Record it forever for free with ReFree.""Billabong" literally became a household brand becuase kids everywhere thought it was cool to have a shirt with a "bong" on it so it was adopted quickly.